After a few months of incredibly-strong sales of our luxury shoe polishes by Saphir, I decided to take a trip up to New York to introduce it to some editors of Men's magazines. And I thought what better way than by flying the best shoe guy up there with me (Rickey Thornton, Morning Glory Shoe Service) to perform spectacular shines with it.

You may ask how things went -- well, incredibly well. The editors at all of the magazines enjoyed greatly their shoe love. What I can report is that although there are more shoe shine stands in New York than any place I have ever seen, they are not nearly utilized enough because some shoes were in desperate need of some care.

Luckily, it was the perfect job for Saphir Renovateur. If you have only one shoe care item, this is the one to have. Most importantly, it restores the vital moisture to leather, preventing it from drying and, eventually, cracking, which is about the worst damage that can occur to a pair of shoes. What makes this product even better is that it can be used on any pair of shoes, regardless of finish, and can achieve quite a nice shine.
 

Hopefully you'll be reading more about The Hanger Project soon in your favorite magazine!

Also, special thanks to Nick at B. Nelson's Shoes for lending me his portable shoe shine stand.