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A Return to Quality

A resurgence of excellence in products we buy has occurred in this most recent decade. People are beginning to make the move back towards products that last longer instead of the cheap, disposable products we know all too well. Instead of buying large amounts of inexpensive items, there is an interest in finding a nicer product that will stand the test of time.

Kirby Allison believes that investing in quality will not only benefit your pocketbook in the long run, it will also positively affect a person’s daily experience. Specifically, in the case of The Hanger Project, the experiences of grooming and garment care. People who are investing in expensive suits want to take care of them and prolong the life of the garment, creating the niche market in which The Hanger Project has thrived.

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