As I have said many times on this blog, Santa Maria Novella has been one of my “great discoveries.” Absolutely everything of theirs to come out of Florence is just spectacular – the product of decades of product evolution and centuries of knowledge.
One problem that they run into, though, is that many of their best products were made for a bygone generation. The purpose of many of their products is just not obvious to my generation. Even I am at a loss with much of their non-core products. However, that does not make them any less incredible.
One such discovery has been their Armenia Papers. These papers are manufactured today by Santa Maria Novella just as they originally were in the 16th Century! Their official purpose is to be burnt as an incense in order to remove odors from any space. However, how often do we 21st Century Americans really find ourselves travel some place where we cannot stand the smell of our room (perhaps visiting the family over the holidays?)??
I tried this for a little while, keeping a pack of these Armenia Papers in my luggage and using them in my hotel rooms. But, I’ll be honest – I do not often find myself staying at places that smell that poorly.
So, here comes the discovery. I began to store these Armenia Papers in my sock drawer between travels. And, to my great pleasure, every time I opened my sock drawer, the scent of “frankincense and myrrh” smelt incredible! My socks, which do not normally smell bad, begun to smell even better.
So, new use for an old item brought to you by The Hanger Project — where everything we sell is actually something individually curated by people (aka, me) who use, and love, every product!